Earn $2 for Each Friend You Introduce to Mercado Pago’s Crypto Trading!
• Mercado Pago, the payments app of Latin American e-commerce giant Mercado Libre, launched a crypto adoption drive that rewards customers with BRL 10 (around $2) in credit for each friend they introduce to its crypto-trading solutions.
• Mercado Libre has invested in crypto exchanges such as Mercado Bitcoin and Paxos, and its own crypto-trading functions are powered by Paxos.
• Mercado Libre’s CEO, Marcus Galperin, is a strong crypto advocate and has voiced his support for the asset class in the past.
Mercado Pago, the payments app of Latin American e-commerce giant Mercado Libre, has recently taken a major step into the world of cryptocurrencies by launching a new crypto adoption drive. In a bid to boost adoption, the company has stated that customers who refer friends to its crypto-trading solutions will receive BRL 10 (around $2) in credit. This offer is available to a maximum of 10 customers, thereby allowing customers to receive a maximum of BRL 100 (approximately $20) in the process. Once the invitee makes their first crypto purchase on the platform, the customer’s account will be credited with the payments within 72 hours.
It is worth noting that Mercado Libre has already made significant progress in the crypto space. Back in 2021, the company started accepting Bitcoin (BTC) as a means of payment. In addition, it recently invested in some of Latin America’s biggest crypto exchanges, such as Mercado Bitcoin and Paxos. As a result, its own crypto-trading functions are powered by Paxos.
Moreover, Mercado Pago launched a “crypto educational campaign” late last year, in order to help its customers learn more about crypto. These efforts appear to be paying off, with the company claiming that “more than 2 million users” have purchased crypto assets on its platform in Brazil and Mexico.
The drive towards crypto adoption is being spearheaded by the Argentinean CEO of Mercado Libre, Marcus Galperin. Galperin is a notable crypto advocate and has voiced his support for the asset class in the past. He believes that digital currencies have the potential to revolutionize the way that people transact and interact with one another.
In sum, Mercado Libre’s efforts to push for greater crypto adoption are paying off, with the company’s customers now being rewarded for introducing their friends to the platform’s crypto-trading solutions. Moreover, Mercado Libre’s investments in crypto exchanges and its educational campaign have helped it to become one of LATAM’s biggest players in the crypto space. With its CEO, Marcus Galperin, also being a strong advocate for the asset class, it appears that the company is likely to continue its drive towards further crypto adoption in the future.